Company Profile
Company Name :	ANL Container Line Pte Ltd
Address :	17/F., Tower B, Manulife Financial Centre, 223-231 Wai Yip Street, Kwun Tong, Kowloon, HK
Country / Region :	Australia
Tel No :	(852) 3198 1688
Fax No :	(852) 25274995
Email :	hka.genmbox@cma-cgm.com
Website :	www.anl.com.au
Year Established :	1956
Business Type :	Shipping Company
Major Market :	Asia to Australia and New Zealand

Schedule integrity and market coverage give ANL the edge in Asia-Oz trades

SCHEDULE integrity and extensive port coverage are the twin pillars by which ANL stands by.

“We hold punctuality and schedule reliability in the highest regard and review our service on a regular basis,” ANL Singapore regional manager Asia, Anthony Orgill said.

This has been reflected clearly in recent months with 90 per cent of ANL’s voyages between December and February arriving within 24 hours of window on both of its Northeast Asia to Australia services, the AANA and ACE strings.

“In October 2012 we enhanced the ACE service by adding a sixth vessel and we saw distinct improvements in ETA. Customers have a real requirement of punctuality and it is our main focus,” Mr Orgill said.

In total ANL offers five weekly sailings from the Far East to Oceania, comprising the aforementioned Northeast Asia-Australia services, two Southeast Asia-Australia services, in addition to a Northeast Asia-New Zealand service. ANL also offers a fortnightly string covering Northeast and Southeast Asia and Papua New Guinea.

And the focus on schedule integrity is not limited to just the two services from Northeast Asia; it is a company-wide, network-wide focal point.

Mr Orgill said that during a recent visit to Malaysia’s Westport terminal at Port Klang, officials there confirmed to him that of the roughly 70 services now calling at that facility each week, ANL’s AAX service, which it runs together with APL and NYK Line, is the most on-time string that they handle.

ANL also offers customers a wide array of sourcing options from Asia for shipments to the Oceania region.

In China the leading load ports are the central ports of Shanghai and Ningbo.

In Southeast Asia the leading load ports are Port Klang in Malaysia, which is used by the carrier as its primary transhipment hub in the region, and the Thai ports of Laem Chabang and Bangkok.

ANL also offers weekly sailings from Singapore, Indonesia, Korea, Japan, Taiwan and southern China to Oceania, and can also offer weekly services on a transhipment basis from other regions such as the Indian Subcontinent, the Middle East Gulf and Vietnam.

Looking ahead Mr Orgill believes that the company’s strong presence in central China will serve it and its customers well, given the growing trend in China for manufacturers to find lower cost locales to produce their goods.

“As businesses located in Shenzhen are moving out into different parts of China because of cost, we are in a strong position to tap into those businesses because we have the combined network of ANL and CMA CGM throughout China. China continues to be a growth area for us,” Mr Orgill said.

ANL also benefits from its parent company’s strong network for its services from Thailand, the senior executive explained.

“Nobody calls Thailand direct to Australia. But what we do is use our own feeder service. When I say our own, it’s the CMA CGM group’s ‘FAS’ service, which we have full control over. This is better than relying on third-party feeders, as we have got access to our own feeder system,” he said.

The carrier also has access to an extensive equipment fleet, drawing on the global equipment pool of the CMA CGM Group.

“The CMA CGM Group is the third biggest shipping company in the world and has the network enabling ANL to compete with all carriers to to any part of the world. So being a part of that group gives us a lot of strong selling points,” Mr Orgill said.

ANL’s business is split into three main operating divisions Asia to Europe/Middle East/Indian Subcontinent; Asia to America and Asia to Australia and New Zealand. Now a truly global carrier in its own right, ANL’s international business started in Asia.

“ANL has a long history in Asia and the brand is very well known and respected, and of course Australia is our back yard,” Mr Orgill said.

In recent years ANL is also offering customers value added services like pack/unpack, customs clearance, transport and distribution. “Not every customer wants the same level of service so having and in-house provider like ANL Logistics means we can mix and match to satisfy our customers’ requirements” he added.

ANL’s growth story since it was bought by CMA CGM in 1998 has been nothing short of astonishing.

Between 1998 and 2012 ANL has increased its volumes from approximately 60,000 TEU per annum to 1.1 million TEU. That signifies growth of 1,733 per cent in 14 years.

Its goal for 2013 is to increase this figure to 1.2 million TEU.
 

ANL Container Line Pte Ltd

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