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Ports must view market as a marathon, not a 100-metre sprint, says Long Beach

 


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But the port is not simply investing in infrastructure and waiting for business to pick up again. It is actively pursuing customers with key incentive programs to bring the biggest, cleanest ships in the industry to Long Beach.

Earlier this year the port's management put forward a proposal to cap dockage fees at $8,641 per day for vessels longer than 345 metres. According to market sources, these larger vessels would typically pay over $11,000 per day. So that is a significant saving.

"Another incentive program that the port has approved is its Green Ship Award Program, which offers discounts of up to $6,000 for carriers that call at Long Beach with clean ships.

Additionally, carriers can enjoy a $10-per-TEU rebate for all containers moved through the port via rail between August 1 this year and July 31, 2013.

These proposals were approved back in July and became effective in August. Mr Lytle said he expects the programs to prove successful for the port.

"We expect very good results from our customer base and our prospective customers. By capping our dockage rates we are encouraging the newest, cleanest vessels to come into the Port of Long Beach. Already we're handling the newest, cleanest vessels in that 14,000 TEU range.

"By incentivising more business in the rail sector that is discretionary business, and that is really important to us and our future," he said.

The threat of an east coast port shutdown in late 2012 had successfully been postponed. However, as we now enter into 2013 the situation is still far from diffused.

Some market insiders believe that if a strike does take place then it will likely occur in the lead up to the Chinese New Year period¡Xa time of year that typically sees a brief spike in shipping demand.

But for Mr Lytle, he sees little joy in a strike on the east coast, even if it does draw more volumes to the west coast.

"I hope that there is a resolution to the issues out on the east coast. I don't think anybody wants to see a labour disruption or a strike. That could be very devastating for our economy in the long run. So I hope that they get that settled.

"But I am very pleased with what I see on the west coast in terms of our working relationship with the union out here," he said, noting that relations between the ILWU and the employers have never been better than they are now.

With so many projects now underway, or soon to commence, and with numerous incentive programs to attract more business to the port in place, coupled with some encouraging signs concerning the health of the US economy and an apparent content labour force at the port, it is easy to see why Long Beach port officials like Mr Lytle are optimistic about the future.

A long-term, or "marathon" point of view certainly seems the logical way to approach the market today.

 

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