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There
are problems, he conceded. "Alliances
are demanding for us, because if we talk
of Ocean Three, all three must think the
port of Gothenburg is the right approach,
then add Gothenburg and drop Qingdao, Ningbo
or maybe Dubai," he said.
"It
is demanding having the lines agree to this
within the alliance. With all the alliance
members, if they put their volumes together,
they have enough to make it," he said.
Gothenburg
took time to develop this approach and more
time to convey, or educate sales teams to
the possibility. They were then only dealing
with a direct call from the G6 Alliance
from China.
"2M
will make a direct call from Japan, which
is very good because Japan has a high demand
for high-value sawn timber. Japan is a big
export market for us and on the way back
its [Shenzhen] Yantian and Shanghai - it's
a good import load and it's a good export
load," he said.
In
regard to feeder growth, what Mr Sundmark
wanted was feedering into Gothenburg for
transshipment out - filling direct calling
ocean carriers with backhaul cargo.
"So
now we feeder out. That would be very important,"
he said.
Those
feeders are from Norway with seafood and
other natural resources. Also from the Swedish
interior, there will be a steady flow of
forest products by rail and road, consolidated
in containers at Gothenburg.
Sweden
is the world's third biggest exporter of
lumber, pulp and paper after Canada and
the US.
Looking
at import goods, when the port receives
a big vessel, its containers are taken to
nearby import facilities, and once deconsolidated,
the empties are taken to an export area
to be re-filled.
Fast
ship turnarounds are a constant demand,
of course, but what is wanted even more
today by shipping lines is fast turnaround
for their boxes.
"Equipment
management is very important and that is
why we think we can bring value to customers
by offering a fast turnaround. It's something
we have developed, and now we discuss it
with shipping lines. They say it is 'music
to their ears'. One of them actually said
that," said Mr Sundmark.
"We
have more exports than imports, which means
that you could fill every box that came
in, and if you can do that in the port area,
you will have a very fast turnaround on
the container," he said.
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